Poverty is Unnecessary Day



On October 25, 2005, Whole Foods Market stores companywide hosted a 5% Day to raise the seed money to start Whole Planet Foundation. In 2014, more than 102 Whole Foods Market stores celebrated Poverty is Unnecessary Day, the anniversary of the 5% Day that helped us get started. This year more than 200 stores are joining to celebrate where their support has taken the foundation. We are now funding microcredit in 68 countries where Whole Foods Market sources product.


Get Involved with the Party for Prosperity

Visit Your Local Whole Foods Market Store on October 25.

Supplier Partners in the Poverty is Unnecessary Fund who make a $25,000 annual commitment to alleviate poverty will be hosting demos at select Whole Foods Market locations around the United States.


The partners who contribute to this giving level have made an impact on families around the globe. $1,275,000 has been donated to date. Our first average loan size of $187, which supports 6,800 microloan recipients, helping 36,100 people lift themselves out of poverty as those microentrepreneurs invest in their families and community.



Host or Attend a Film Screening

Poverty, Inc. features commentary from Whole Foods Market Advisory Board Member Magatte Wade, Senegalese entrepreneur and Founder of Tiossan.

If you are a Whole Foods Market Team Member and your store has signed up to participate in Poverty is Unnecessary Day, contact us about setting up your screening through TUGG. Find screenings already in the works below:

Host a Poverty is Unnecessary Day Book Group

Select a book, then host a coffee hour  on October 25 with snacks featuring Poverty is Unnecessary Fund supplier partners. 

We recommend starting with one of these three books: 

-Banker to the Poor by Muhammad Yunus

The Tyranny of Experts: Economists, Dictators, and the Forgotten Rights of the Poor by William Easterly

Dead Aid: Why Aid Is Not Working and How There Is a Better Way for Africa by Dambisa Moyo

Visit our Library to find more books that have helped our team learn more about alleviating global poverty. 

Calculate Your Impact

Have you donated to Whole Planet Foundation? Disbursements to our microfinance partners stay in their communities and are not repaid to Whole Planet Foundation. When a microcredit client repays a loan, those dollars can be loaned out to a new microloan recipient, so that your gift’s impact grows over time. Click on the Power of One Impact Calculator below to find your impact!


Share Current Metrics From the Field

Our Dashboard is updated every quarter with the latest metrics from the field and can help you tell the story of how your support has helped more than one million families change their own lives thanks to access to microcredit and opportunity.

Dashboard August 2015 Official


Poverty is Unnecessary Day Hall of Fame

Poverty is Unnecessary in Fort Lauderdale, Florida

Poverty is Unnecessary in Fort Lauderdale, Florida

Whole Foods Market Team Member Volunteer Art Show for Poverty is Unnecessary Day selling necklaces

Whole Foods Market Team Member Volunteer Art Show for Poverty is Unnecessary Day

Three samples of food made from the cookbook Liberation Soup, featuring recipes by microcredit clients

samples from recipes created by Microloan recipients

Leave a Reply

Your email address will not be published. Required fields are marked *