Trek with Us this Thanksgiving Week
Our Turkey Trek Virtual 10K starts today, and you can still join us! Grab your running shoes, swimsuit, skateboard, or whatever gets you moving and travel 10 kilometers (6.2 miles) or more between November 19-26th to complete the challenge. Registration remains open for the duration of the Trek, so jump in and join whenever you can.
The first 500 trekkers to register will receive a Turkey Trek race medal and major bragging rights for focusing on fitness this holiday season, while also raising money for two great causes! All proceeds from the event benefit Whole Planet Foundation’s mission of alleviating global poverty, and HealthCode’s mission to empower people to live healthier lives.
$10,000 Fund Donors Create Prosperity
Emmy’s Organics
Emmy’s Organics is a new member of our $10,000 Fund. Their donation this year will create an average of 53 microloans, which will create 295 opportunities for entrepreneurs and their families.
Emmy’s is a home grown, family-oriented company, founded by young entrepreneurs Ian and Samantha. Emmy’s is committed to spreading the good word about healthy snacking as well as social and environmental responsibility. Emmy’s B Corp Certification also shows the company’s strong passion for using business as a force for good.
DIVINA
DIVINA is a new member of our $10,000 Fund and have donated $52,362 since they first started supporting Whole Planet Foundation, creating an average of 587 microloans around the globe.
“The seeds of authentic culinary experiences are sown by small-scale growers and producers bringing their products to market in local communities across the globe. DIVINA has its roots in these special places across the Mediterranean and is proud to support the important work of the Whole Planet Foundation,” says Phil Meldrum, President & Founder.
hint
We’re so excited that hint has provided sponsorship for this year’s Turkey Trek Virtual 10K Challenge medals. The first 500 registrants will receive a medal and Hint branded swag in the mail after registration!
“Whole Planet is a brilliant expression of how the company supports its suppliers and cares about the people behind the source. Whole Foods was our first believer and they’ve been an amazing partner ever since. They do a beautiful job of helping people in a healthy way, helping them create sustainable businesses that alleviate poverty for entire communities. The emphasis is on empowering people, women especially, and helping them live healthier lives and that is something very close to our heart.” — Kara Goldin, Founder and CEO of hint, Inc
Gatorade Organic
Gatorade takes pride in hydrating and empowering athletes around the world and is a new member of the $10,000 Fund. Their $10,000 will create an average of 53 microloans, which will create 295 opportunities for entrepreneurs and their families. We’re proud to have Gatorade Organic Team Members joining our Virtual 10K this year.
Go Raw
As a new member of the $10,000 Fund, Go Raw is pledging to fund an average of 53 microloans this year, which will create 295 opportunities for entrepreneurs and their families.
“Go Raw is committed to creating sustainable livelihoods on a local and global level and partnering with Whole Planet Foundation allows us to deepen and widen our impact,” says Valerie Popelka, Senior Marketing Manager.
Greyston Bakery
Greyston Bakery is a long-time supporter of Whole Planet Foundation. Their generous donations amount to $98,329, which has funded an average of 1,573 microloans. Because one microcredit loan can allow a woman to lift her family members, this significant donation will create 8,339 opportunities for entrepreneurs and their families.
Guayakí
Guayakí started small on California’s Central Coast in 1996 by two university buddies. Alex Pryor (from Argentina) first introduced yerba mate to David Karr (from California) while attending Cal Poly University in San Luis Obispo. Fast friends and ultimately ‘soul brothers,’ Alex and David set out to share yerba mate with the world, recognizing that people were in need of a nourishing source of energy and a healthy dose of optimism.
Guayakí has been supporting Whole Planet Foundation for many years, donating a total of $63,323 since they began their support of our mission. Their generous donation has created 9017 opportunities for entrepreneurs and their families.
Justin’s
In 2007, Justin’s was the first recipient of a WFM Local Producer Loan in the Rocky Mountain Region. In the spirit of entrepreneurship and paying it forward, Justin’s was a founding member of the microloan-a-month program and continues to donate microloans to entrepreneurs, like Halima, to help grow their businesses and alleviate global poverty. Justin’s was a founding member of the Family Fund in 2011 and has been an annual $10K partner since 2016, supporting microlending programs through the sale of Justin’s products in WFM stores, event sponsorship and product donations. To date, Justin’s has donated $29,888 to help fund 488 microloans and create 2,670 opportunities for microentrepreneur families.
Mad Hippie Skin Care
Whole Planet Foundation welcomes Mad Hippie as a brand new member of the $10,000 Fund giving level.
“Mad Hippie believes in peace, love, and the prospect of a better tomorrow. And, because none of us could get by without a little help from our friends, we are proud to support Whole Planet Foundation’s mission to support entrepreneurs around the globe.
Navitas Naturals 
Peru is home to Navitas Naturals’ first product: the superroot Maca. As a health food enthusiast, Navitas Naturals’ Founder Zach Adelman experienced the benefits of eating the little-known nutritious root from the Andes Mountains. He thought that North Americans would also appreciate the attributes of the tasty and nutritious root.
Navitas is especially thankful to support Whole Planet Foundation, as we partner with Pro Mujer to fund microcredit in Peru, a land close to Navitas’ roots. Since they began their support of the foundation, they have donated $52,200 to fund 4084 opportunities for entrepreneurs and their families.
O.N.E. Coconut Water
O.N.E. Coconut Water’s story began in Sao Paulo, Brazil in 2005 when our founders endeavored to brand and launch a line of coconut water in the U.S. Even though few Americans had ever heard of Coconut Water, they had the vision—and the passion—that this would be a sought-after alternative beverage. One year later, O.N.E. Coconut Water hit store shelves at Whole Foods in Southern California.
Since beginning their support of our microlending projects in Brazil and around the globe, O.N.E. Coconut Water has donated $57,661 to create 7,302 opportunities for entrepreneurs and their families.
The Seaweed Bath Co.
This is The Seaweed Bath Co.’s second year in the $10,000 Fund. “After getting our start with the help of a Whole Foods Market Local Producer Loan and in the spirit of paying it forward, The Seaweed Bath Co. is honored to be a member of Whole Planet Foundation’s $10,000 Fund to support and encourage other entrepreneurs,” says co-founder Allison Grossman.
Since becoming a supporter of Whole Planet Foundation, The Seaweed Bath Co. has created 433 opportunities for entrepreneurs and their families.
Vital Farms
Vital Farms has been deeply connected to Whole Planet Foundation’s mission since their founder Matt visited Guatemala to see the impact of our work firsthand. Since that time, they have donated $53,333 to create 1,485 microloans and 8,464 opportunities for entrepreneurs and their families.
“Here at Vital Farms, we are big supporters of the Whole Planet Foundation and their mission to help women with fewer resources start their own businesses. Now, nearly a decade after Matt’s trip, Vital Farms has donated over $50,000 to the cause, over the years. We’re proud to support our friends at Whole Planet in their mission to support tenacious, innovative, and hardworking entrepreneurs all around the globe,” says Dan Brooks, Director of Brand Communication + Design”