Whole Foods Market

Whole Planet Foundation was founded with the goal of alleviating poverty in countries where Whole Foods Market sources products. On October 25, 2005, Whole Foods Market held a company-wide 5% Community Day in stores that provided $525,000 in seed funds for Whole Planet Foundation.

Give with confidence, as Whole Foods Market covers all of the operating costs for the foundation. That’s right – 100% of every donation funds microcredit loans for the world’s poorest entrepreneurs.

whole trade guarantee

In 2007, Whole Foods Market created Whole Trade Guarantee to highlight a commitment to ethical trade, working conditions and the environment, while also meeting high standards for quality products. 1% of every purchase is donated to Whole Planet Foundation, representing $15.7M in donations as of June 2018.

Whole Foods Market Shoppers

Each year in March, Whole Foods Market stores fundraise at their cash registers and celebrate Whole Planet Foundation’s $100,000 Fund and Supplier Alliance for Microcredit. Shoppers have donated an outstanding $43 million since the first in-store campaign!


Team Member Giving

41% of Team Members at the Southwest Distribution donate monthly out of their paychecks.

Whole Foods Market Team Members have contributed an impressive $9.2 million to alleviate poverty around the globe. Are you a Whole Foods Market Team Member? You can donate out of your paycheck through Workday.


"I’m grateful for the opportunity to have visited microloan recipients in my country Ghana and most importantly to be able to communicate my experience about it with you. Upon my visit to Ghana, I saw and tasted the reality of Whole Foods Market and Whole Planet Foundation through my own people. Fellow team members, let us use our Wynnewood store as a yardstick to measure how we can succeed in this goal to alleviate poverty. We are about 280 TMs in this store. If we all agree to donate $1 per paycheck, we will generate $280 in two weeks. That is $560 in a month, which means our Wynnewood store can improve the lives of more than two families every month. We can help more than 24 families every year. Little drops of water make a mighty ocean. Therefore, if all Team Members jump on board, we can achieve a lot. Always remember the $1 donations every month can go a very long way."

Kwame Danquah Whole Foods Market, Mid-Atlantic Region

Video Credit: Genie Bolduc

"In 2013 I had the honor of being able to take part in a Whole Foods Market Volunteer trip to India.

Upon arrival we met up with a guide who took us to a meeting where a large group of women were discussing their loans, what was available for funding, and what they currently had to pay back. What struck me was that this wasn't an individual process, rather the whole community comes together and supports each other. If one person can’t pay back their loan the rest of the group steps in to support her. The result is an overwhelming sense of community and unity.

We then met a woman in the group who offered us an opportunity to come and see her business, which made high-end Saris to be sold in shops all over India. What she had done with her $190 loan was incredible. She had a large building with a dozen looms that her entire family worked to crank out beautiful fabrics. Think about that for a second. Let it sink in. $190 kick-started a business that provided a sustainable living for over a dozen people.

I think we can all agree that any chance we have to help somebody rise above poverty is worth it, and every dollar donated goes a lot farther than you can imagine. Whether you go on a WFM TM Volunteer trip, donate a few dollars through your paycheck or just make Whole Foods Market super successful so that a foundation like Whole Planet Foundation can exist, you are making a huge difference in the world."

Dan Plimpton Whole Foods Market, Mid-Atlantic Region


Are you a Whole Foods Market Team Member inside the network?