Rob began his natural foods career in 1983, working at Bread & Circus in Wellesley, MA, as a summer job. Several years after graduating from Indiana University, he opened a fast natural-foods restaurant, Kinetic Lunch in San Francisco which he ran for a couple of years before joining Whole Foods Market as a prepared foods team member in Mill Valley, CA in 1993.
Over the subsequent 22 years, Rob held various leadership positions at Whole Foods Market including Store Team Leader at seven stores – three of which were New York City’s highest-volume stores. He became the Northeast Regional Vice President in 2007 and Regional President for the NorCal & Reno Region in 2012.
Rob’s credits his passion for food to his year of study in France where he developed his appreciation for; quality, authenticity and terroir. Rob is an avid cyclist and enjoys cooking at home with his wife (and former WFM TM) Sonya and their twin boys, Bernave and Cristian.