Asim’s retail career spans over twenty years, and began after graduating from Newcastle University with a BA (Hons) degree in Accounting & Finance. From there, Asim joined British fashion retailer Arcadia Group, where he successfully completed his professional CIMA/CGMA qualification. He then spent thirteen years at music retailer HMV Group plc in various finance leadership positions, including Head of Commercial Finance.
Asim joined Whole Foods Market in 2013, initially serving as Finance Director for the UK region, and more recently taking on a co-leadership role to head up the UK region. He was drawn to Whole Foods Market by its socially-responsible and stakeholder-focused core values, and also by WFM’s commitment to its higher purpose goals. His passion at Whole Foods Market is empowering and encouraging others to seek continuous improvement in their roles, and helping to establish a strong framework to deliver consistent results across the organization.
Outside of work, Asim is passionate about music, and is a keen gig-goer and record collector. His other interests include travel, photography, running, politics and the arts.
Asim serves on the board of Whole Planet Foundation, which is dedicated to alleviating poverty through the provision of microcredit across communities around the world.