Amanda has been with Whole Foods Market since 2005. She joined because her values aligned with those of the company even though at the time, she did not know what conscious capitalism was. Amanda was thrilled to see a company that was doing well by doing good. She initially joined the Midwest Marketing team, and learned as much as possible about Whole Foods Market, what we do, where we do it, and why. She went on a trip with Whole Planet Foundation to Guatemala in 2009, and became a stronger advocate after that experience. In 2011, she transitioned into the role of Community Liaison for the Detroit Whole Foods Market store, and also led the pre-opening community outreach for the store. In 2013, she relocated to the South region as the Coordinator of Mission and Higher Purpose for the region.