Media Kit
About Whole Planet*
*Updated metrics as of September 2023
Founded in 2005, Whole Planet is a project of Whole Foods Market Foundation, a registered 501(c)(3) non-profit organization based in Austin, Texas that funds poverty alleviation worldwide where the company sources products.
The project’s mission is to empower entrepreneurs and smallholder farmers with microcredit and the chance to create or expand a home-based business and lift themselves and their families out of poverty. As of September 2023, Whole Planet is alleviating poverty through microfinance partners in 79 countries in Africa, Asia, Latin America, and the Middle East. To date, $110 million has been disbursed through microlending partners worldwide, funding 7 million microloans and 36 million income-generating opportunities for a better life for microentrepreneurs and their family members.
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