Whole Foods Market Shoppers Donate $1.8 Million During Annual Campaign
Whole Foods Market shoppers have an annual opportunity to donate at the registers and empower the poor through microcredit. This year's campaign goal was $1 million and you donated $1.8 million - wow! Thanks to you, Whole Planet Foundation will be able to serve impoverished communities in South America. Last year, your generosity enabled us to expand microlending support to Africa.
Microcredit Projects in Kenya and Ethiopia where Whole Foods Market Sources Coffee
This microcredit client's home-based business is growing coffee in the Nyeri Province of Kenya where Whole Foods Market sources coffee (although not from microcredit clients.) Whole Planet Foundation is partnering with microlending organization Jamii Bora Trust and Unitus, an international microfinance accelerator, in Kenya in order to make a signficant impact on global poverty by increasing access to life-changing microfinance services for the working poor. Whole Planet Foundation support of $657,174 will be leveraged several times over to reach an estimated 77,246 clients in three years. In Ethiopia, we partner with A Glimmer of Hope Foundation in the coffee-growing regions of Oromia and Harrar. Our support of $500,000 over three years will enable Ethiopian microfinance partners to reach an estimated 5,686 clients.
Kenya Microcredit Client
This microcredit client lives and works in Kibera, the largest urban slum in Sub-Saharan Africa. Just before the post-election violence, she sold Maize in Toi Market, where she sits today. After the violence tore apart Kibera, the market and many people's businesses, she wasn't sure how she'd get back on her feet. Through Jamii Bora Trust, she was able to take out a small loan to rent a section of the newly rebuilt Toi Market, the largest marketplace in the Kibera area, that provides employment for the majority of Kibera. With a fresh start and a new outlook, she is planning for the future. She currently sells maize all day but is planning for a larger loan that will enable her to collaborate with a few other vendors to start selling their maize at wholesale. See more entrepreneurs
Support these Companies Empowering the Poor through Microcredit
Whole Planet Foundation is proud to spotlight the Supplier Alliance for Microcredit, an alliance of like-minded companies planting seeds of prosperity around the globe. Together, these companies have committed $1.05 million for microlending projects in communities that supply Whole Foods Market stores with products.
To support microlending programs focused on the very poor in developing communities where Whole Foods Market sources products.